第1个回答 2008-05-20
Abstract: Approaches along with the brand expense time, the brand has become “the quality, the reliable one kind of obviously guarantee”, the brand is the enterprise and the product symbol and representative, the brand is playing the very important role to the enterprise image. Simultaneously the brand is playing the vital role in enterprise's marketing activity. Has the significant practical significance to the enterprise brand research. Creation brand. Brand management. Is the brand manages the indispensable two constituent.