To improve value creation: the Ministry of Finance
From the perspective of more value creation
In the overall value creation model, the traditional role of financial officers focused on control quadrant. The main topic of the time consumption of activities including reporting financial information, changes in cost control and related activities and the management of risks.
These activities are essential, but also one of the core tasks of the Ministry of Finance. However, regardless of topic like it or not, there is growing hope that the financial officers to go beyond their traditional roles and become the company's strategic partnership and leadership. They face the challenge of the organization no one else can tell them how to take on new responsibilities. Financial officers have unique conditions that concern the public zuijng Secretary of the entire value chain and create various activities to be weighed against the value of assessment, to see all kinds of activities are fragmented to form a complete whole, an expression of interest can attract shareholders The value of the company can create a variety of ways to respond.
This task is very difficult, there are four major obstacles: not for the marketing communication can not be a strategic partner and leader; traditional control and responsibility of the new strategic partnership between the role of the inherent conflict of business integration into the Challenges. A careful analysis of each obstacle will be very useful.
Can not conduct effective communication
Finance is a highly technical work, it has its own set of belonging, abbreviations, concepts and jargon. With the passage of time, financial professionals have become accustomed to using financial language to think and express viewpoints, it seems that the financial language has become their second language. Mentor for a useless any financial work experience for the layman, these professionals are often unfamiliar with the language. I held in a non-financial staff to the talks ended, a human resources manager said to me: "When you can use simple language to express these elements, these materials is very interesting, but these things used to be I try to evade the University of the curriculum. "Financial organization is a source of vitality, but also any place can cause the most interest in the content, but few have the financial managers can use simple language of business with other members of the Organization of communication.
The question is more complex, financial officers who rarely use visual means to communicate the importance of not trying to how to make the study of financial knowledge has become an interesting lively. In fact, these can be done. Whirlpool Corporation into the most I have seen the financial officers of a high-called "EVA Reggtta" the picture, a picture is being painted on the sea sailing vessels, and bar the sea in accordance with its depth, highlighting the continent divided into blocks, and so on Four quadrants: damage to the value of (the negative economic value) and a large number of capital investment; damage to the value of the capital but modest; created the value (being the economic value) and an appropriate capital to create value and a huge capital investment. How it's future resource allocation to a group of assets to (product or business unit), and sailing directions, it is necessary to rely on these assets which the quadrant.
This rather imaginative description of the image that the company will soon how to allocate resources. As the image vivid, easy to understand, it can become the company everyone a guide to action.
A good demonstration of business must comply with the pyramid principle, that is, first of all with concise description of the language of facing the situation, find the situation complicated the key factors that the crux of the problem is extremely complicated, the final proposed solution to the problem. Various parts of the pyramid must be clear and concise description, make clear at a glance. The solution must be made in the third slides, and then add details to be proved. Unfortunately, most financial managers take the opposite approach. It is the first to be insensitive to the details, like the rest of the expression of a mystery novel, the audience until finally they really care to hear the proposal.
Many companies have begun to improve awareness and financial officers of the importance of communication. I have worked for a company called The Limited on the development of a special training program to solve these problems. An Haili chief financial officer of the new firm held a series of one-day training program, requires that all business units, chief financial officer, financial director and other key personnel to participate in the formation of a 12 to 15 were the team together to discuss the concept of Business simulation and demonstration of the ability. I have been involved in many such courses exercises, and also for more people to design.
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