For dairy products enterprises such a high homogeneity of the industry, business success depends on many factors, including marketing strategy has always been the top priority. According to incomplete statistics, about 1,600 more than the national dairy enterprises, the growth of these enterprises have many different characteristics. For different enterprises, which need their own marketing strategy. In accordance with its own characteristics to choose the most suitable for their own marketing strategies have become critical to the success of enterprises. This paper mainly in China's dairy industry marketing situation, the status-Hill enterprises and other domestic brands and the gap between domestic enterprises with a pair of well-known dairy enterprise-Hill Dairy Marketing Strategy for systematic analysis of their market positioning, marketing, product development, distribution channels, promotional pricing survey means learning. The Shenyang - Hill Dairy Marketing Strategy and Research found that the problems, including the proposed packaging products, sales channels, as well as create their own corporate culture and other aspects of a brand marketing strategy and concrete measures.
在参考下
For dairy products enterprises such a high homogeneity of the industry, business success depends on many factors, including marketing strategy has always been the top priority. According to incomplete statistics, about 1,600 more than the national dairy enterprises, the growth of these enterprises have many different characteristics. For different enterprises, which need their own marketing strategy. In accordance with its own characteristics to choose the most suitable for their own marketing strategies have become critical to the success of enterprises. This paper mainly in China's dairy industry marketing situation, the status-Hill enterprises and other domestic brands and the gap between domestic enterprises with a pair of well-known dairy enterprise-Hill Dairy Marketing Strategy for systematic analysis of their market positioning, marketing, product development, distribution channels, promotional pricing survey means learning. The Shenyang - Hill Dairy Marketing Strategy and Research found that the problems, including the proposed packaging products, sales channels, as well as create their own corporate culture and other aspects of a brand marketing strategy and concrete measures.
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