第2个回答 2009-03-24
楼主,你好。我个人的翻译是这样的,不一定全对,
① What'sonyourarmshouldbe as beautiful as who'sonit. (Citizen) to wear at the things on your arm and your arm should be on the person as beautiful children. (Citizen)
Statement to use this advertisement as ... as the rhetoric, together with the hands close-up picture of men and women expressed relief rigid-flexible and harmonious beauty as well as complementary effect.
② Lightasabreeze, softasacloud. Light such as light, soft, white clouds appear.
This use of both clothing ads simile to describe their use of materials for clothing: Light拂面such as the breeze, soft as the sky of clouds. Natural association for consumers to use this material made it easy for a sense of clothes and comfortable sense of their own association to put on such a graceful image of casual clothing in order to stimulate people eager to have the consumer psychology.
③ Coolasamountainstream... CoolfreshConsulate. Cool mountain springs such as ... cool ... cool Gambari's Consulate cigarettes
This is unlicensed cigarette ads Consulate. The cigarette ads than for mountain streams, implying that the Consulate cigarettes as fresh as mountain streams, Gan cool, refreshing, Xingnaojing ... ... through the metaphor of the performance characteristics of smoke most, in the face of this "block could not the temptation, "smoking can not be cardiac吗?
In English and Chinese metaphor, metaphor of speech corresponding to are Metaphor, metaphor or hidden meaning than that. Sometimes, only Yu and ontology, the relationship between form for consistency rather than similar relations; sometimes there is no analogy ontology of things and words, only Vehicle things, and use it to replace the ontology of things. For example:
④ KodakisOlympiccolor. (KodacolorFilm) Kodak is the Olympic colors. (Kodak color film)
This is Kodak film for the Olympic Games in 1988 by making the ads, sports field competition fierce, fast-changing and wonderful strength and beauty of the moment, it is not easy to catch, but Kodak is not only able to capture accurate, and color fax immense Who would not do it the Royal?
⑤ Naturalcolorisnowsecondnature. (Hitachi) natural colors become second nature now. (Hitachi VCR) this advertisement only emphasize the natural color image recording aircraft, just to meet the needs of the consumers.
2. Anthropomorphic. To objects than people, and people usually only describe the types of words used to describe objects to give the "objects" to the human-specific words and deeds or thoughts and feelings to enhance the appeal and vividness. For example:
① Shehasherownspiritanditgraceseveryoneshecomesnear. (Lauren), she has her own spirit, can she went, everyone and therefore more beautiful. (Laurent perfume)
Advertisement in the perfume she will be people, and both draw on ads laurentii favorite perfume beauty, but also perfume itself, and naturally the location that this perfume for women.
② It'sforyourlifetime. You life partner.
This watch ads, will watch over Zuoren, and with you day and night together, as if you are a lover. Not only describes the essential commodities, but also emphasize the quality of durable watches.
3. Pun. Namely, the use of sentence, a word of double or multiple meanings, to create association. Advertisement in English pun rhetoric not only has the skills to strengthen meaning or interpretation, to read interesting Meaningful role, but also deepen their understanding of merchandise. For example:
① Webringhightechnologyhome. (NEC) put our high-tech home. (NEC)
This advertisement bringsomethinghome the use of puns intended, we express NEC to implement the company's products reach every family, but also express the high degree of technical proficiency of its electrical technology, reaching perfection.
② Withsomanycarrots, I'llbearealgem! (BC Muffins) has so many carats (carrots), my stars are true gems! (发糕)
This ad, carrots (carrots) and Croat (carats), Homonym, Homophone here under the guise of its meaning, Muffin are Betty Croker one food company's products, are goblet-shaped if,发糕flavored with carrots, the advertisement to publicize its content is, sufficient quantity and rich nutrition.
③ Tryoursweetcorn, andyou'llsmilefromeartoear. Try our sweet corn, including music you have from ear to ear.
This is an advertisement merchandise. Fromeartoear quipped, both expressed satisfaction at the happy ear to ear, but also due to express likes and ate one after another.
第4个回答 2009-03-26
③ Tryoursweetcorn, andyou'llsmilefromeartoear. Try our sweet corn, including music you have from ear to ear.
This is an advertisement merchandise. Fromeartoear quipped, both expressed satisfaction at the happy ear to ear, but also due to express likes and ate one after another.
我是这样翻译的,不一定对。