第1个回答 2011-02-10
1. English rhetorical purpose of the use of advertising
The purpose of advertising is to persuade or remind people to buy a product or take some action, with "the ability to sell" (selling power) stirred people's desire to buy; ads have "memory value" (memory value), give the impression that impressed; it with "attention to value" (attention value) and readability (readability). The ultimate goal of advertising is to sell products, in order to achieve this goal, we must use many rhetorical devices.
2. English rhetorical features used in advertisements
Modern advertising is an important part of life, its purpose is to stimulate people to pay attention to things, and induced in a certain direction as a means used. Rhetoric in English plays an important role in advertising, advertising a variety of rhetorical devices often used to enhance the language of artistic and appealing. Through analysis of rhetorical features of English advertisements, from the metaphor, puns, repetition, the author discusses the rhetorical features of English advertisements.
Advertising is a commercial value of high practical style. The use of rhetoric, makes the advertising English language concise, novel and unique, humorous wit, and the rhythm of harmony, rhythm and beautiful. Is also an art with the means to make up for the ads themselves do not present the content, thus enhancing the advertising and persuasive call to action, so that consumers buy the product.
Today is an information age. With highly developed commodity economy, advertising has almost all times, everywhere. As an important part of advertising language - advertisement, with its unique characteristics of syntax and rhetoric, more and more attention by language researchers. British linguist Torbin (1992) summarized the ad features four functions that the dissemination of information, persuasion function, the image contribution function and stimulate consumer spending. Also abbreviated AIDMA said: attention (attention), interest (interest), disire (desire), memory (memory) and action (action).
Commercial use of language is highly commercial society, a unique language, it is not just simple business language, but the collection of literature, aesthetics, psychology, advertising, marketing and consumer behavior disciplines, such as one call to action art of language. It reflects the needs of customers, motivation, choice, while the full expression of the product information, establish the product image. Therefore, the value of advertising language is usually excellent value with attention, memory value, the expression of features, functionality and aesthetic function guide.
Extensive use of commercial advertising in English means to enhance the rhetorical skills of language and expression of results, so vivid language, it is the association. Not only promote the product features, product information conveyed, but also makes most of the ads in the colloquial tone of adding a lot of literature on color, greatly improving the advertising and product quality and attractiveness of, and strengthen its communication capabilities, in order to to maximize the value and functions of various types of commercial advertising.
是这句么?
第2个回答 2011-02-10
1. English advertisements using rhetoric purpose
The purpose of advertising is to convince or remind people to buy a product or take an action, have "promoting ability" (selling power) arouses people's desire to buy, Advertising also have "memory value" (with value), give a person leave deep impression, It still has "the attention value" (attention value) and readability (readability). The ultimate goal of advertising is to sell products, in order to achieve this goal, shall apply to the many rhetoric devices.
2. English advertisements using rhetorical function
Advertising becomes the modern life is an important part of, its purpose is to arouse people's attention to things, and induced in a certain direction by use of a method. Rhetoric in English advertisement plays an important role, advertisements often use ?