Industrial design and product relations
1995 -1997, created the Apple personal computer company in the stock market continued to decline times, too, were several acquisitions. Companies had requested the original Apple CEO Steve Qiaobusi back. 1998 Apple computer company officially launched a brand-new release of the Apple iMac computer concepts, the traditional separation between the server PC, monitors and integrated box, and discarded the rice yellow line frames, with translucent warrants, five colors of colour frames. Despite the iMac in technology and skills are not too happy, and prices higher than other computers hundreds dollars, but the products on the market, has been warmly welcomed in the United States, when almost every 15 seconds one iMac was sold, Apple stock with the rapid rise, setting off an unprecedented industry boom. September 1998, the U.S. market research company PC Data authority statistics show that : listed only in the end of August l7 days iMac rapidly among American computer market size No. 2. December 1998, PC Data reports : in the U.S. retail market in November 1998 and two ranking order, the high top, with an estimated total U.S. PC sales of 7.1% and total income 8.2% of total retail. According to estimates, industrial appearance every dollar invested, can bring about 1,500 U.S. dollars of income. Japanese company Hitachi is more convincing data, the company each additional 100 billion yen in sales revenue, the role of industrial design as 51%, and the transformation of the role of equipment only 12%. We have seen the market rise, and, more importantly, we see many enterprises in the market, causing storms. While some enterprises, some enterprises to grow. The secret? Because of the dynamics of the environment and long-term business objectives based on real understanding of what is the real core products can create their core products, how to make their own core products to achieve their own values. This is before every enterprise in the world before some of the most realistic, is the world's best successful enterprise solution, of course, is all our enterprises should address one of the largest. Only solve the problem, so that our businesses can truly out of the current deadlock, but also enable the modern enterprise mechanism in the Chinese enterprises to take root and my business really grow in size and strength. Market competition determine any enterprise can only continue to strive to continuously advance, otherwise one day be replaced by other competitors, the community was abandoned. This requires enterprises only continuous innovation. Now sense throughout all levels of product innovation is no longer confined to technical innovation, image innovation, but has entered a new era of standards. Whoever grasps the design standards, grasps the market, the lack of innovation will always be at the bottom of the world. From the products produced by the development process of decline in the birth of one of the initial products are mainly technical standards competition, open technical standards competition, and occupied a consumer market psychology. In a permanent, mainly in the use of saturation comfort, appearance, and post-sales service and product costs in the competition emphasizes personalized consumption, the volume of excess of the needs of consumers for products increasingly detailed. Simple packaging, crude appearance, will be unable to attract the eyes of consumers. Today, in addition to the commodity value of the cost of materials, labour costs, equipment depreciation and the cost of transport and other physical "hard" value, it also includes technical novelty, relevance, quality products overall design, after-sale services and products, such as intangible cultural "soft" values, with the consumption of renewal and the continued development of the market, soft value in the proportion of the value of goods is increasing. Same products, same function, the same production costs, due to differences in design may make the price difference times. Therefore, the design of a product is not enterprise general relevance. Product life and the value of life products with business interests are inseparable. This decision is a product of life it can bring to the enterprise profits when products can not bring profits to the enterprise, the products will come to the time of the withdrawal from the stage of history. Short product life, may lead to loss of enterprises, so that enterprises carried a heavy debt burden. Therefore, its social value may also smaller. Now the market due to technical update pace of change and the concept of accelerated consumption, product life gradually shortened. So how to extend the life of products is an issue we need to address. Good design can be appropriately extended product lifetime, and ensure appropriate returns. 1) Strengthening the protection and high-tech inventions and patents further escalation. As has been said, technology shorten product life, but we can extend the product life of the technical approach? Is is impeding social progress? I think every one of the enterprises have no such super capacity addition and the overall trend of social acceptance, is to be eliminated sooner or later. We want to look carefully, they would understand the various causes. There are a lot of high-tech, created, in the shortest possible time will be interpreted, thereby producing many of the deformation techniques similar version bypass patent barriers to enter the market. Like weeds, look at the world. This will promote competition, forcing the market quickly to saturation period, profitability will quickly decline. For its patented technology technical protection is very necessary. We welcome legitimate market competition, but our market's poor, a full understanding of a self-protection. But for the legitimate competition, we should continually tap the potential of technology and continuously upgrade it and improve it and make it progressive advances, and always maintain high profit margins. This is what we should strive to achieve through the design. 2) appearance with personality, rich cultural details. This should also fall within the patent technology, but in view of a profit contribution in the process prominent role, we will separate it. Companies from Apple examples, we can clearly see that when technology into relatively stable, good product image stability will allow us to the same, higher than the industry average profit returns, and this will extend the product life alternative. 3) to reduce costs. Continuous cost reduction, which is the process of production enterprises in the constant search for improved focus is the eternal topic. Only reduce costs, increase profits can be achieved, can occupy the dominant position in the market competition. Moreover, the centrality of innovation in technology innovation, product innovation and technology innovation is the pilot with the necessary conditions to craft innovative product innovation. Therefore, we once again deepened the understanding of the importance of industrial design. Dolcn.com It is the driving force behind the development of industrial design in harmony (technology, culture, image, as a result of, the cost of reunification) unremitting pursuit. This pursuit is spontaneous, natural. It is this desire for harmony with the quest for socio-economic development has become a strong driving force. That science and technology are our productivity, because it can promote social and economic development. In the history of mankind, with their high-tech industrial design is the bridge is the link between business and consumers. At the same time, industrial design also promote competition in the market, linking technology and markets, and create good products and the media, was the difference in the commodity and create high value-added and create new markets for the sub-market, reduce costs. Increasing competition in a globalized economy, the industrial design is becoming an important business resources. "Industrial design can become important to the enterprise resources, and promote the economic and social development, mainly in the people not only meet the growing material needs but also to meet people's spiritual needs. Secondly, the industrial design brought about, not only the entire spirit and the enjoyment and, more importantly, it can change people's way of life. Industrial design is the intended purpose and concepts specific, entity, means it is the economic activities of the first building process. Its essence was to be art activities for the economic construction of the ideas and planning. Generally speaking, this was conceived and planned progress, development, and even advance. In this sense, and on industrial design is a driving force for promoting social development. But in the eyes of a considerable part of the enterprise, industrial design product designs become full. Only a good product is not enough money beauty lifetime, industrial architects need not only imaginative, more importantly, to enable consumers to enjoy the products in the entire process more comfortable, safe, convenient, economical, operational interface more humane, more friendly. One can pick the care of patients who use wheelchairs may be more convenient, a delicate the Luminous remote control device will make people more relaxed watching television. Using waste paper recycling furniture and more environmentally friendly. Great to aircraft manufacturing, small to Tixudao design, industrial design is the essence of human-centred. Industrial designers to really meet social trends, the technology now truly meet the needs of society : 1) the use of microelectronics technology and the development of new materials, new technology enabled people to use as a trend. 2) people's lives, and patterns of the rich diversity and subtle meaning. People are increasingly seeking independent living, the pursuit of personality play at the same time would like to have emotional exchanges, the spirit of enjoyment. 3) environmental issues to create a diversification value in the design, attention to efforts to make these values in the human, social, environmental harmony between the lines of each other always, trying to find their common areas. Only then can we set our own true industrial designer image if industrial designers can achieve people-oriented design concept, the only way designers can truly serve the industrial community.
中文:
工业设计和产品的关系
1995年-1997 ，创造了个人电脑，苹果公司在股市继续下跌时，也有一些收购。公司已要求原苹果首席执行官史蒂夫Qiaobusi回。 1998年苹果电脑公司正式推出一个全新的版本的苹果iMac电脑的概念，传统的分离服务器之间的个人电脑，监视器和综合中，并抛弃了水稻黄线框架，半透明状，五种颜色的彩色帧。尽管苹果的技术和技能不是很高兴，价格高于其他电脑数百美元，但产品在市场上受到热烈欢迎在美国，几乎每15秒1的iMac销售，苹果的股票迅速崛起，掀起了前所未有的产业繁荣。 1998年9月，美国市场研究公司的PC权威统计数据表明：上市仅在8月底的17天内迅速在美国的iMac电脑市场规模第2号。 1998年12月，个人电脑数据报告：在美国零售市场于1998年11月和2名的排名顺序，高级顶端，估计占美国PC销售量的7.1 ％和总收入的8.2 ％的零售业总销货。据估计，工业外观每投入一美元，可以带来约1500美元的收入。日本日立公司是更有说服力的数据，该公司每增加一千点〇 〇亿日元销售收入的作用，工业设计为51 ％ ，而转型中的作用的设备只有12 ％ 。我们已经看到市场的上升，更重要的是，我们看到许多企业在市场上，造成的风暴。虽然有些企业，有些企业发展壮大。的秘诀是什么？由于动态的环境和长期的业务目标的基础上真正了解什么是真正的核心产品可以建立自己的核心产品，如何使自己的核心产品，以实现自己的价值。这是每一个企业之前，在世界面前的一些最切合实际的，是世界上最好的成功的企业解决方案，当然是我们所有的企业应该解决一个最大的。只有解决这个问题，使我们的企业能够真正摆脱目前的僵局，而且也使现代企业的机制，我国企业生根和我的企业真正做强做大。市场竞争确定任何企业只能继续努力，不断推向前进，否则一天改为其他竞争者，社区被遗弃。这就要求企业只有不断创新。现在感觉各级产品创新已不再局限于技术创新，形象创新，但已经进入了一个新时代的标准。谁掌握了设计标准，把握市场，缺乏创新将永远是底部的世界。从产品生产的发展过程中下降的诞生1的初次产品主要技术标准的竞争，开放的技术标准的竞争，并占领了消费市场的心理。在一个常设的，主要是在使用饱和舒适，外观，和售后的服务和产品成本的竞争中强调个性化的消费量超过需求的消费者对产品越来越详细。简单包装，原油的外观，将无法吸引消费者的眼睛。今天，除了商品价值的材料费，人工成本，设备折旧和运输成本和其他有形的“硬”的价值，它也包括技术新颖性，实用性，高质量的产品整体设计，售后服务和产品，如无形的文化“软”的价值，与消费的更新和不断发展的市场，软价值中所占比例的货物的价值正在增加。同样的产品，同样的功能，同样的生产成本，由于设计的差异可能会使价格差异倍。因此，设计一个产品不是一般意义的企业。产品的生命和生命的价值的产品的商业利益是分不开的。这一决定是产品的生命它可以使企业的利润时，产品不能带来利润的企业，产品将来到的时候，退出历史舞台。短的产品寿命，可能会导致亏损的企业，使企业进行了沉重的债务负担。因此，其社会价值也可能较小。目前市场由于技术更新速度的变化和消费观念的加速，产品生命周期逐渐缩短。因此，如何延长产品的生命是一个问题我们需要解决。好的设计可以适当延长产品寿命，并确保适当的回报。 1 ）加强保护和高科技发明和专利的进一步升级。正如人们所说的，技术缩短产品的生命，但我们可以延长产品寿命的技术方法？是阻碍社会进步？我认为每一个企业都没有这种超能力除了与总的趋势的社会接受，是要消除迟早。我们要认真研究，他们会理解的各种原因。有很多高科技，创造，在尽可能短的时间将被解释，从而产生许多类似的版本变形技术绕过专利壁垒进入市场。像杂草，看待世界。这将促进竞争，迫使市场迅速饱和期，盈利能力将迅速下降。其专利技术的技术保护是十分必要的。我们欢迎合法的市场竞争，但我们的市场的穷人，充分认识自我保护。但对合法的竞争，我们要不断挖掘潜在的技术和不断升级和改进，使之进步，始终保持高利润率。这是我们应当努力实现通过设计。 2 ）外观与个性，丰富的文化底蕴。这应该也属于专利技术，但鉴于利润的过程中贡献突出的作用，我们将单独它。从苹果公司的例子，我们可以清楚地看到，当技术进入相对稳定的，良好的产品形象的稳定使我们能够同，高于行业平均利润的回报，这将延长产品寿命的办法。 3 ） ，以降低成本。不断降低成本，这是生产过程中企业在不断寻求改进的重点是永恒的主题。只有降低成本，增加利润是可以实现的，可以占据主导地位的市场竞争。此外，该中心的创新技术创新，产品创新和技术创新是试点的必要条件，工艺创新的产品创新。因此，我们再次加深了理解的重要性，工业设计。 Dolcn.com它背后的驱动力的发展，工业设计在和谐（科技，文化，形象，因此，成本的统一）的不懈追求。这种追求是自发的，自然的。正是这种渴望与追求和谐的社会经济发展已成为一个强大动力。科学技术是生产力，因为它可以促进社会和经济发展。在人类历史上，其高科技的工业设计是大桥是联系企业和消费者。与此同时，工业设计也促进了市场的竞争，技术和市场联系起来，并创造良好的产品和媒体，是区别商品和创造高附加值，创造新的市场的分市场，减少费用。日益激烈的竞争，在全球化经济中，工业设计正成为一个重要的商业资源。 “工业设计可以成为重要的企业资源，促进经济和社会发展，主要是在人民不仅满足日益增长的物质需要，而且也满足人们的精神需求。其次，工业设计带来的，不仅是整个精神和享受，更重要的，它可以改变人们的生活方式。工业设计的目的和具体的概念，实体，这意味着它的经济活动的第一个建设进程。其实质是将艺术活动经济建设的想法和规划。一般而言，这是设想和计划的进展，发展，甚至推动。从这个意义上讲，并在工业设计是一种推动力，促进社会发展。但是，在眼睛的相当大一部分企业，工业设计产品设计，成为完全的。只有一个良好的产品是没有足够的钱美丽一生，工业设计师不仅需要想象力，更重要的是，使消费者能享受产品的整个过程更舒适，安全，方便，经济，操作界面更加人道，更加友好。一个可以挑选谁照顾病人使用轮椅可以更方便，一个微妙的夜光遥控装置将使人们更加放松看电视。利用废纸回收的家具和环境更友好。大以飞机制造，小到Tixudao设计，工业设计的本质是人类为中心的。工业设计师，真正满足社会的趋势，现在的技术真正满足社会的需要： 1 ）利用微电子技术和开发新材料新技术使人们能够使用的一种趋势。 2 ）人民的生活，和形态的丰富多样性和微妙的含义。人们正越来越多地寻求独立的生活，追求个性的发挥，同时希望有情感交流，精神的享受。 3 ）环境问题建立一个多样化的价值的设计，注意努力使这些价值在人类，社会，环境之间的和谐按照对方总是试图寻找他们的共同领域。只有这样，才能我们建立我们自己的真正的工业设计师的形象，如果工业设计师能够实现以人为本的设计理念，只有这样才能真正设计的工业社会。
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